Plandentic
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About Plandentic

The team rethinking the treatment plan.

Plandentic is built for dental practices and focused on what happens between dentists and their patients: helping them convert more treatment plans through patient education and AI-assisted plan composition.

Based in
Zagreb and Bjelovar, Croatia
Building since
2024
Backed by
NextGenerationEU
Leon Spanic and Karlo Bajza sitting together at SaaStanak 2025
Leon Spanic · CEO Karlo Bajza · Director of Medicine
Matija Spanic at his desk
Matija Spanic · Chief Architect
Leon Spanic CEO & Co-founder

"A platform that works as a sales engine for dental clinics, converting more plans by visualizing care in a way patients have never seen."

LinkedIn
Karlo Bajza Director of Medicine & Co-founder

"Patients accept treatment they trust. Plandentic makes that conversation easier for the dentist and clearer for the patient."

LinkedIn
Matija Spanic Chief Architect & Co-founder

"The best engineering is the kind no one notices. That's the bar we hold ourselves to."

LinkedIn

The people behind the platform

Three co-founders. One still practises every week, so the product never drifts far from the operatory.

Portrait of Leon Spanic, CEO & Co-founder at Plandentic

Leon Spanic

CEO & Co-founder

"Nobody becomes a dentist to sell. Our job is to make the treatment clear enough that it never has to feel like selling."

LinkedIn
Portrait of Karlo Bajza, Director of Medicine & Co-founder at Plandentic

Karlo Bajza

Director of Medicine & Co-founder

"I did not set out to build software. I set out to fix the part of my day I dreaded, and it was never the drilling."

Practising dentist, Dental Studio Bajza LinkedIn
Portrait of Matija Spanic, Chief Architect & Co-founder at Plandentic

Matija Spanic

Chief Architect & Co-founder

"Architecture is deciding, early, which mistakes you can live with later."

LinkedIn
The Insight

Treatment plans haven't changed in 30 years. Everything else in dentistry has.

Digital X-rays, 3D imaging, and CAD/CAM crowns have transformed dentistry, but the key document for patient decisions remains unchanged.

That document still looks like a spreadsheet from 1995. We thought that was worth fixing.

"I was handed that spreadsheet as a patient. I had questions, then more questions. Ten appointments later we were sketching the idea that grew into Plandentic."
Leon Spanic, on being Karlo Bajza's patient

What we're building

Not a document creator. A platform for patient acceptance.

Plandentic handles the full life of a treatment plan, from the moment a dentist maps a diagnosis to the moment a patient says yes.

Create

Clinical data in, patient-ready document out.

The configurator and Plandentic Composer turn the chart into a proposal patients understand, with zero copywriting.

Learn more about Plandentic Composer
Convert

Every plan has a status, a value, and a next action.

Sent, viewed, decided: real-time signals, patient questions anchored to the plan, one-click reminders.

Learn

Analytics that answer in words, not charts.

Where plans stall, which services convert, what the pending pipeline is worth. On the Pro side.

Plandentic engineering team
Engineering

We think before we build. Then we build it right.

Our engineering team doesn't chase features. They solve problems from first principles, and every decision goes through the same three questions.

How will this scale? How will this fail? How will a dentist at 7 AM actually use this?

Led by Matija Spanic, who spent years designing systems for enterprise banking, the team brings a rigour unusual for a startup. It shows in the product.

Our values

How we work.

Four rules that decide what ships. Every feature is held to them before it reaches a clinic.

  1. Show, don't tell.

    The product is the proof. We ship when it's ready, not when it's marketable.

  2. Every role matters.

    Dentists create. Coordinators track. Managers analyse. One plan carries three jobs, and the product has to work for each of them.

  3. Smarter with every plan.

    The more a clinic plans in Plandentic, the sharper its own analytics get. Not through updates. Through use.

  4. Start without switching.

    Plandentic sits alongside the software a clinic already runs. No migration. No downtime. Day one.

Backed by people and institutions who believe in what we're building.

  1. GDPR Compliant
  2. Data encrypted at rest and in transit
  3. EU-hosted infrastructure
Our journey

Where we've been. Where we're going.

  1. 2023

    The idea

    Identified the gap in treatment plan presentation

  2. 2024

    First funding

    Secured initial grant and began development.

  3. Late 2025

    Validation

    Talked with practicing dentists. Refined the platform around their workflow.

  4. 2026

    Now

    What started as an observation becomes a platform.

We're real people. Talk to us.

A question about Plandentic, a demo, or just hello. The people who answer are the people who built it.

See what your patients could be saying yes to.

Start creating treatment plans that reflect your expertise.

The same people you would have met at Dentex ’26, SaaStanak ’25 and ’26.