Leon Spanic
CEO & Co-founder"Nobody becomes a dentist to sell. Our job is to make the treatment clear enough that it never has to feel like selling."
LinkedInThree digital plans, two PDFs - all built from the same source.
View example plansPlandentic is built for dental practices and focused on what happens between dentists and their patients: helping them convert more treatment plans through patient education and AI-assisted plan composition.
"A platform that works as a sales engine for dental clinics, converting more plans by visualizing care in a way patients have never seen."
LinkedIn"Patients accept treatment they trust. Plandentic makes that conversation easier for the dentist and clearer for the patient."
LinkedIn"The best engineering is the kind no one notices. That's the bar we hold ourselves to."
LinkedInThree co-founders. One still practises every week, so the product never drifts far from the operatory.
"Nobody becomes a dentist to sell. Our job is to make the treatment clear enough that it never has to feel like selling."
LinkedIn
"I did not set out to build software. I set out to fix the part of my day I dreaded, and it was never the drilling."
Practising dentist, Dental Studio Bajza LinkedIn
"Architecture is deciding, early, which mistakes you can live with later."
LinkedInDigital X-rays, 3D imaging, and CAD/CAM crowns have transformed dentistry, but the key document for patient decisions remains unchanged.
That document still looks like a spreadsheet from 1995. We thought that was worth fixing.
"I was handed that spreadsheet as a patient. I had questions, then more questions. Ten appointments later we were sketching the idea that grew into Plandentic."
What we're building
Plandentic handles the full life of a treatment plan, from the moment a dentist maps a diagnosis to the moment a patient says yes.
The configurator and Plandentic Composer turn the chart into a proposal patients understand, with zero copywriting.
Learn more about Plandentic ComposerSent, viewed, decided: real-time signals, patient questions anchored to the plan, one-click reminders.
Where plans stall, which services convert, what the pending pipeline is worth. On the Pro side.
Our engineering team doesn't chase features. They solve problems from first principles, and every decision goes through the same three questions.
How will this scale? How will this fail? How will a dentist at 7 AM actually use this?
Led by Matija Spanic, who spent years designing systems for enterprise banking, the team brings a rigour unusual for a startup. It shows in the product.
Four rules that decide what ships. Every feature is held to them before it reaches a clinic.
The product is the proof. We ship when it's ready, not when it's marketable.
Dentists create. Coordinators track. Managers analyse. One plan carries three jobs, and the product has to work for each of them.
The more a clinic plans in Plandentic, the sharper its own analytics get. Not through updates. Through use.
Plandentic sits alongside the software a clinic already runs. No migration. No downtime. Day one.
Identified the gap in treatment plan presentation
Secured initial grant and began development.
Talked with practicing dentists. Refined the platform around their workflow.
What started as an observation becomes a platform.
A question about Plandentic, a demo, or just hello. The people who answer are the people who built it.
Start creating treatment plans that reflect your expertise.
The same people you would have met at Dentex ’26, SaaStanak ’25 and ’26.